THEARTI$T

Provided PR support for the DND project and live showcase marketing campaign, securing media placements with RNB Remedy, R&B Sauce, and Music Moose to increase visibility and cultural reach for THEARTI$T.

HIBACHI

Led A&R projects and marketing campaigns for 'Sweetness', '10s Can Dance', 'Limon', 'Hurt Me', 'Cinnamon Lavender', 'More Time'.

Strategy overview: The aim of the five single releases was to find, connect and build a fanbase. Raising awareness around Hibachi and maximising lead conversion by moving audiences from social media to DSPs was also a primary target to hit.

Location: London & UK

Audience Demographic: 18-34

Campaigns Breakdown: To hit targets Market Penetration was adopted by repeated social media dissemination using short-form video content and highly engaging still content focused on artist persona, sound and lyrics (e.g. photo dumps, BTS content, carousels) bridging the gap between Hibachi and the audience.

Key Results

7.7 K Streams on Spotify
2.4 K Listeners on Spotify
Reached 82 countries - UK and US included

Sweetness Release Campaign

2K+ streams on Spotify
Sync on the episode 6 of the BBC comedy-drama series 'Boarders' 2024
55 Spotify playlists features - e.g. Slow Groove, Sensual, Radio, Your Top Songs 2023, Vision Board, Work.

10s Can Dance Release Campaign

8K+ streams on Spotify
288 Spotify playlists features - e.g. Un:Hurd Hip Hop & Rap, Rap Workout ,Contemporary Rizing, Release Radar. Colors X Studios playlist
Intorecords - Songs in my current rotation Instagram post
Amazing Radio

Limon Release Campaign

7K+ streams on Spotify
+120 followers on Tik Tok - 15K+ views on Tik Tok content, +50 followers on Instagram, +2K monthly listeners on Spotify
Airplay preview on Baked and Relax FM
100+ Playlists features - e.g. Colors x Studios, GRRRL, R&B only, The Hookup, Alfitude, Chill Space Music, Current Top 40 Hits by Andrew Huddleston.
Platforms features: 'Exclusive' for the 6th floor, Out the Box, Single of the week and New Music Friday on GRRRL, Sunday Spotlight on Intorecords

Hurt Me Release Campaign

16K+ streams on Spotify
16K+ views on Tik Tok content, +50 followers on Instagram, +10K monthly listeners on Spotify
200+ Playlists features - e.g. Colors x Studios, Sondr, GRRRL,UK Underground by SOB, Un:hurd Hip Hop
Platforms features: TikTok UK, DMY, Out the Box, the 6th floor, XXL

Cinnamon Lavender Release Campaign

2K+ streams on Spotify
40+ Playlists features - e.g. AWAL, Sondr, GRRRL,UK Underground Rap, Colors x Studios
Track of the week for BBC Introducing London with Jess Iszatt

More Time Release Campaign

10K+ streams in a week, + 100 followers on Spotify
60+ Playlists features - e.g. Spotify Alté Cruise, Gone Abroad, SoundCloud Stitches, Colors x Studios
+50 followers on Tik Tok and Instagram

RUG

Assistant for activities on social media platforms (Instagram, Tik Tok, YouTube Shorts), coming up with ideas about music and artist storytelling. Planned and executed marketing campaigns by recording, making contents for RUG socials, and scheduling posts on YouTube shorts.

KEY RESULTS

'Bleed' by Kid Laroi cover song achieved an accumulation of over 2k views on Instagram Reels in less than a month
'Water' by Tyla cover song achieved an accumulation of over 600 views on Tik Tok in 2 days
'Move' ADHD Promo video achieved an accumulation of over 2K views on YouTube Shorts
'Good For You' Live video achieved an accumulation of over 3K views on Instagram Reels and over 300 views on Tik Tok